KEY SELLING POINTS
- 93% of searches for local businesses Display The Google 3 Pack
- 71% of online users confirm the location of a business before visiting
- 46% of searches on Google are for local businesses
Customizable white-label dashboard to track your campaign rankings. Includes the ability to set up your own branded dashboard to access and view keyword rankings, website traffic reporting, Google SERPs report, and other data.
Extensive pre-campaign site audit and keyword research, grouping, and mapping.
Extensive on-page optimization, which includes Google tools integration and testing, web copywriting (up to 10 pages), and the optimization of up to 30 units of each of tags, headers, meta data, and URLs, among others.
Rich snippet recommendations including breadcrumbs.
Local Schema implementation including Local Business Schemas (Phone, Address, Postal Code, Telephone, Maps, Opening Hours), SameAs, Geo + HasMap, and Logo, among others.
Initial local business setup among the top local business categories and data aggregators plus month-on-month rich media citation building to increase business information consistency.
White-label reports: Site Assessment Report, On-Page Report, Local Optimization Report, and Monthly Executive Summary Report.
SITE ASSESSMENT AND INTAKE
We audit your online presence, gather information about your goals.
KEYWORD RESEARCH & ROADMAP CREATION
We research the best keywords for you to bring the fastest and most effective results. You approve our keyword recommendations that target your audience and drive revenue
From our assessment and keyword research, we implement high-quality content optimization to your site to engage visitors.
Once the content optimization is in place, we focus on building your business appearance
MONTHLY LINK BUILDING
Rank for competitive keywords with an authoritative backlink portfolio.
Below are the key access requirements we need to effectively start the campaign.
- Access to Analytics account if already existing
- Access to Website admin
- Access to Google My Business account if already existing
- Access to Search Console if already existing
- Access to Google Tag Manager if already existing
- Access to directories where the client already published listings
CAMPAIGN SETUP AND OPTIMIZATION
ACCOUNT RESEARCH AND PREP
- Website Audit
- Web Page Optimization (30 pages)
- Keyword Research
- Keyword Grouping
- Keyword Mapping
LOCAL BUSINESS SETUP
- Google My Business Creation
- Yelp Listing Creation
- Bing Local Creation
- Yellow Pages Creation
- 30 Additional Business Listings
- SEO Road Map
- Blog Creation
- Webpage Copywriting (10 pages, 350 words/page)
- Title Tag Optimization (30 titles)
- Meta Description Optimization (30 meta descriptions)
- Meta Keyword Optimization (30 meta keywords)
- Domain Redirect Optimization
- .xml Sitemap Optimization
- Robots.txt Check
- URL Rewrites (30 URL rewrites)
- Broken Link Report
- Google Analytics Check & Installation
- Google Search Console Check & Installation
RICH SNIPPET RECOMMENDATIONS
- Organization Mark Up
- Review or Product Mark Up
LOCAL SCHEMA IMPLEMENTATION
- Local Business Information Schema (Phone, Address, Business Name, Opening Hours)
- Map Schema
- Product Information Schemas
- Images and Logo Schemas
INITIAL OFF-PAGE SEO
- Guest Blog Outreach (4 articles)
GOOGLE TOOLS INTEGRATION
ON-PAGE OPTIMIZATION (GOOGLE TOOLS INTEGRATION AND TESTING)
- Google Analytics (GA) Account Creation
- Google Search Console (GSC) Account Creation
- Google Tag Manager (GTM) Website Installation (after GA and GSC integration to GTM)
- Google Analytics Firing Test (up to 10 pages)
- Sitewide Tags Definition and Testing (1-2 sitewide tags and testing)
- Page Tags Definition and Testing (6 page tag per 2 events)
OTHER ON-PAGE OPTIMIZATION STRATEGIES
- Schema Element Installation, including website, phone, sameAs, and KML
- Markups (up to 10 pages)
- Data Highlighter Application (homepage, product page, and 1 other page type such as articles, book reviews, events, local businesses, movies, restaurants, software applications, and TV episodes)
- Google Analytics Filtering (including referral filters and IP filters)
- 301 Page Redirection (up to 25 pages)
- 404 Error Correction (up to 25 pages)
- Internal Linking (10 links per 10 pages)
- Google Tools Integration Report
- Guest Blog Outreach (4 articles)
MONTHLY (MONTH 3 ONWARDS):
OFF-PAGE SEO, CITATION BUILDING, AND RANK BUILDING
We provide guaranteed blog outreach and magazine placement through our partner magazine sites and blog networks. Each article placement and outreach is ensured to be contextually related to your site to provide the most ranking boost.
For Local Packages, we also build month-on-month additional local citations to increase business information consistency and local search relevancy.
- Guest Blog Outreach (10 articles)
- On-Site Blog Post Content (2 articles)
- PDF Creation and Submission
- 15 Additional Local Citations
- Video Creation (1 video, submitted to 3 sites)
- Ranking Report
- Google Analytics
- Work Report (upon request)
- Executive Summary
Frequently Asked Questions (FAQs)
- Organic SEO is location neutral. It’s ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wide audience. If you’re running a national campaign or an e-commerce campaign, this is the perfect methodology for you.
- Local SEO targets local search specifically. That means that your audience is within a few miles from your business and that your online presence is meant to drive foot traffic to an actual establishment. This is done through several methods including using geo-centric keywords, producing locally relevant content, building citations on local niches and directories, and tying up with websites in the same area.
- Each Local SEO Package targets one location. If your business has multiple locations, you would need to buy a package for each one, unless your geo-targets all fall within a 5-mile radius.
- On-Page semantic mark-ups and Google Map API integration also help the search engines understand that a website is the virtual representation of a physical business in the location indicated in the map API and marked up in the schema address.
- Google considers the number of citations and where they are in their ranking factor. Nonetheless, the critical part of citations is not their number but the consistency of citations. Each citation must be similar; else Google may display different data for your local business.
- Aside from the Organic and specific Local SEO factors, businesses are displayed in the Google Map pack based on the location of the business and the searcher, data in Google Maps and Google My Business and number of citations pointing to the business and its location among other things.
Term and Termination:
We require a 6 month minimum commitment. If you wish to cancel before the 6 months are up, our termination fee is 50% of the remaining balance on the 6 month term. After the initial 6 month term, our services are month-to-month, with a 30-day cancellation notice required.